February 27th, 2013Top StoryHow Facebook Is Using You to Annoy Your Friends (and How to Stop It)By Alan Henry
When we talk about the ways that Facebook uses your personal information, we're usually talking about why you should care about your privacy, or how Facebook tacks your activity. In this case, we're discussing how your Facebook habits are used—with or without your knowledge—to bother your friends with ads that they associate with you. It's a very different beast, but it can be stopped. Here's what you need to know. EdgeRank: The Math Facebook Uses to Pimp Out Your Likes
The logic that Facebook uses to decide what lands in your friends' feeds is called "EdgeRank," and it's purposefully obscure—after all, if everyone understood it clearly (and lots of people claim to, but don't), advertisers wouldn't have to pay to promote posts, and users would be able to easily filter their feeds and block ads they don't want to see. EdgeRank serves two purposes: For people who operate Facebook pages and manage brands, it's the algorithm that decides whether your post gets out to as many of your fans as possible. For users, it's the likelihood you'll see something in your feed liked or shared by someone else. It's also the math that governs why your news feed refuses to stay in real chronological order, even after you set it to "most recent." We're not talking about your own status updates, photos, or anything you post to Facebook yourself—just the way you interact with other pages, groups, and people on Facebook. It's one thing if your news feed is full of baby pictures from your old high school friends—it's another thing when every post you like from a group you follow ends up in all of your friends' news feeds without you knowing or being able to control who sees it. Facebook Uses You to Help Pages and Brands Find Your Friends and Go Viral
This is annoying, but it's especially problematic when you click like on something that may not be work-safe, assuming that "like" is not "share," so "who'll see it, right?" For example, one of my friends is a model: she's attractive, and her photo shoots are often artsy, but it's nothing you'd want your boss asking you about because they peeked over your shoulder at work. By "liking" her posts about her photo shoots, I run the risk of unintentionally sharing her photos with my Facebook friends, and having their bosses scold them for looking at scantily-clad model pics. See the problem? Unfortunately there's no way out of this: Facebook doesn't let you set the privacy level of something you've liked. If the original poster shared publicly, your like is public as well. Remember that if you're a fan of any Facebook groups or pages that like to keep their posts in-group or close to pocket, or it may land in a friend's news feed. This is EdgeRank in action: it's not sinister, it's just Facebook deciding that your friends may have similar interests and may like what you like. The downside is that it populates your news feed with photos and updates from pages you may have no interest in, and does the same to your friends. We've shown you how to clean up your own feed, but how do you avoid cluttering up everyone else's feed? The Solution: First, think before you click the Like button. There's no way to determine which likes will be posted to which friends, so before you like that photo on one of your favorite pages, assume that it could be broadcast to all of your friends. Here are some other tips:
Facebook Uses Your Likes to Sponsor Brands, Cluttering Up Your Friends' Feeds
The Solution: Unlike pages and brands that you don't need an active relationship with, and don't like new ones unless you need to. Save your friends the irritation of seeing "So-and-So Likes A Company You Couldn't Care Less About!" every time they log in to Facebook and just remove brands you don't feel like providing free advertising for. Don't get us wrong, lots of companies offer great customer service, discounts, and other incentives to like them on Facebook (we'd be lying if we said we didn't want you to like us on Facebook too,) but let's be honest. You probably liked a bunch of companies on Facebook because you shop there and wanted to see what their Facebook page was all about, or because they were running a contest that required you Like them—not because they offer you any tangible benefit today. Alternatively:
Facebook Isn't Planning to Stop Anytime Soon
Now, Graph Search is only limited to a small number of people right now and it respects your privacy settings. If you're smart about keeping your privacy settings where they should be, you don't have anything to worry about from Graph Search. Similarly, it's not certain that Graph Search is even open to advertisers right now, so there's no reason to get out the torches and the pitchforks. Another example of the same philosophy was Facebook's Social Reader. Graph Search is in the future, but Social Reader is a great example of a Facebook feature that went belly up because people didn't care too much for their activity being shared automatically and without their explicit permission each time it was used. News sites using Social Reader, like The Washington Post and The Guardian (the latter of which has already killed their social reader app) saw tumbling numbers last year as readers ditched them en masse. Whether they left because they didn't care for every story they read being automatically shared with their friends (assuming they didn't change post visibility to "only me,") or because they just didn't like what those apps had to offer is still a matter of debate. The Bottom Line: Just Know What You're Getting Into
The moral of the story here is to be careful with the things you like, because it's not just things you share that end up in your friends' news feeds. Since you can't even go to your profile to see what's been shared on your behalf, it's impossible to tell until someone pings you to ask why you've been liking so many posts from one particular Facebook group lately, or why the only thing you seem to share these days are someone else's photos. Of course, stay on top of your privacy settings, the post visibility of apps you use (remember: "Only Me" is your friend,) watch what you click "Share" on. Oh, and of course: Every time Facebook makes an arcane change with nebulous results, make sure to update them accordingly. Title photo made using NAS Creatives (Shutterstock). |
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Thursday, February 28, 2013
How Facebook Is Using You to Annoy Your Friends (and How to Stop It)
What's Microsoft Cooking Up? + Assassin's Creed IV Rumors & Making The Wind Waker Better
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Wednesday, February 27, 2013
How to Combine Multiple Hard Drives Into One Volume for Cheap, High-Capacity Storage
February 26th, 2013Top StoryHow to Combine Multiple Hard Drives Into One Volume for Cheap, High-Capacity Storage
Storage is pretty cheap these days, and buying a new hard drive is always going to be the best way to increase your storage. However, maybe you're on a strict budget and can't afford a new drive. In that case, you might be better off combining some old drives you have lying around. Or, maybe you have other specific needs that require lots of space on one volume. For example, perhaps you're:
In this guide, we'll discuss three options for combining multiple hard drives, how to do each, and their advantages and disadvantages to one another. Option One: Use Symbolic LinksBy far the easiest method is to use symbolic links, which are similar to shortcuts, but "fool" your system into thinking its the actual folder it links to. So, this allows you to store a folder on your second drive, create a symbolic link to it on your first drive, and it'll feel like all the files are on that first drive (even though they aren't). And, unlike shortcuts, programs on your computer won't know that one folder isn't the real deal. Let's take the video game example from above: Steam requires all your games to reside on the same drive, but if you have more games than can fit on one drive, you can move some of them to a second drive and set up symbolic links on the first drive so Steam is none the wiser. To do this in Windows:
You can also use free software like Link Shell Extension (or, in the case of video games, Steam Mover) to perform the same task without the command line. To do this in OS X:
Of course, you can also perform this function on just about any OS out there, including Linux. Windows users can also mount an entire drive to a folder using built-in Windows features. Search around for instructions on your specific OS for more information. Pros: This method's biggest advantage is that it's easy, and allows you to control the location of each specific file or folder. It works with any number of drives of any capacity and speed. If one of your drives fails, you only lose the data on that drive, and the other drives stay intact. Cons: If you need to do this with a lot of files or folders, it can get to be very tedious and annoying. If you're storing hundreds of videos (like movies and TV shows), this probably wouldn't be optimal. Option Two: Create a Spanned VolumeIf you have a lot of files and folders to work with and you want them all on one volume (and symbolic links aren't ideal), you have another option: creating a spanned volume (also known as disk concatenation). Spanned volumes are like the opposite of partitioning: you create one volume that starts at the beginning of your first disk, and ends at the end of your last disk, creating one giant volume. This is often also referred to as Just a Bunch of Disks (JBOD). There's a lot of controversy over whether it is actually correct to call it this, so we won't use it here—just know that elsewhere around the net, you may see these two terms used interchangeably. To create a spanned volume in Windows:
To create a spanned volume in OS X:
Spanned volumes are a little different in every operating system, but the process is similar. Linux users can use a feature called Logical Volume Management, and most other OSes should have an option for this too—heck, even Nas4Free has it built right in. Google your own OS for instructions on how to perform similar functions (and remember, it might be referred to as JBOD or disk concatenation). Pros: Managing a spanned volume is much easier than managing symbolic links, since once you've created it, you don't actually have to "manage" anything. It just shows up on your computer as one big drive. When it runs out of space on the first physical disk, it moves onto the second without you having to worry about it. This also works with any number of drives at any combination of speeds, unlike RAID. Cons: The biggest problem with spanned volumes is that they introduce a greater probability of drive failure. If you have a volume spanned over three drives, that's three drives that could fail instead of just one, and if one of your drives fails, you lose all of the data in that spanned volume (though some of it may be recoverable). As such, we don't recommend this option for most scenarios. However, if you have a lot of data that isn't particularly important—or is backed up elsewhere (like a bunch of DVDs and Blu-Ray discs that you've ripped)—this might be an okay option. Just be aware of the downsides and the necessary precautions to keep your data safe. Option Three: Set Up a RAID ArrayThe last option is using a Redundant Array of Independent Disks, also known as RAID. It offers a lot of benefits that disk spanning doesn't, like speed, reliability, and protection against drive failure. There are a number of different types of RAID, though, and they each serve slightly different purposes. Here are the most common:
These aren't the only types of RAID, but they are the most common. We could do a whole set of features on each type of RAID, so we won't go into a ton of detail here, but you get the general concept: with RAID 10 or RAID 5, you can expand a volume across multiple disks without worrying about an increased risk of failure, as you would with disk spanning. There are a number of ways to set up a RAID array. You can use software RAID, which is built-in to many motherboards and follows very similar instructions to creating a spanned volume (you would just choose a striped, mirrored, or RAID 5 array instead). Many people argue that hardware RAID, however, is more reliable, which involves installing a RAID card into your PC and setting up RAID using that. The process varies from computer to computer and from RAID card to RAID card, but our guide to RAID mirroring should help get you started if you're interested. Windows 8 users might also check out the new Storage Spaces feature, which isn't RAID, but has a lot of similar goals and features. Pros: Higher levels of RAID offer the ability to turn multiple drives into one, big, often fast volume without worrying about losing your data. RAID is not a replacement for backup, but it does make your life a lot easier if one of those drives fails. RAID 0 does not provide this redundancy, but is still faster than a spanned volume. Cons: Unfortunately, RAID has a few downsides too. To start, higher levels of RAID can be expensive, since you need quite a few drives to pull it off. They'd also have to be the same size and speed, or you'd have to sacrifice some of their size and speed. That is, in a RAID array, you're stuck using the smallest disk's capacity for each drive, and the slowest disk's speed for each drive. As such, it isn't ideal if you have a bunch of disks lying around and you're trying to save some money. But, if your data is important, it can help keep that data safe, too. RAID 0's biggest downside is not only the lack of redundancy, but the fact that if you lose one drive, you lose all your data—with little to no hope of recovering it. Combining multiple disks into one volume is a fairly controversial practice, as it can increase the risk of drives failing. However, if the situation is right—that is, if your data is unimportant, if you have it all backed up, or if you have redundancy built-in—combining those drives can be pretty handy. Images by Spectrum (Shutterstock) and NasonovVasiliy (Shutterstock). |
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